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Zach Overton

Vice President and General Manager, Samsung 837

FTF

Zach Overton, vice president and general manager of Samsung 837, is a strategic mastermind, known for developing creative marketing initiatives and innovative partnerships. As VP/GM, his focus is on launching Samsung 837, the world’s first consumer technology playground and cultural hub, and sustaining it through robust, immersive programming. He leads the development, design and user experience of this carefully curated space to ensure that it embodies a connected way of life to underscore the positive impact that Samsung’s ecosystem of products can have on everyday life.

Prior to joining Samsung, Zach served as the chief operating offer of (RED) where he developed innovative partnerships including a collaboration with his former employer Gilt Groupe, as well as campaigns including EAT (RED) SAVE LIVES. He served as general manager of the innovative luxury ecommerce company as they launched their local experiences and services division, Gilt City, and conceived and built their entertainment division through strategic partnerships with industry leaders including Ticketmaster, Lady Gaga, Cirque du Soleil, and many more.

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