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FTF WORKSHOPS

JUNE 11, 2015

SPRING STUDIOS

FTF PRESENTS A SERIES OF ON-SITE WORKSHOPS FOR GUESTS OF THE CONFERENCE.

SPACE IS LIMITED SO PLEASE RSVP IN ADVANCE.

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FTF WORKSHOP #1


11:45AM – 12:15PM
Presented by David Munczinski, CEO, Brickwork Software

“DIGITAL CONVERSION”: BEYOND ONLINE, BEYOND MOBILE, HOW TO ACTIVATE YOUR TRAFFIC BY DELIVERING CUSTOMERS INTO STORES[/vc_column_text][image_with_animation image_url=”2064″ animation=”Fade In” img_link_target=”_blank” img_link=”https://ftfworkshop1.eventbrite.com”][/vc_column][vc_column width=”1/2″][vc_column_text]

FTF WORKSHOP #2


Presented by Dan Fahy, New Business Director, Ceros
NEW TIME: 11:00AM – 11:30AM

WINNING RETAIL MARKETING CAMPAIGNS AND WHY INTERACTIVE CONTENT MATTERS[/vc_column_text][image_with_animation image_url=”2049″ animation=”Fade In” img_link_target=”_blank” img_link=”https://ftfworkshop2.eventbrite.com”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]In an online world where 3% conversion is good, and 5% is amazing, what is your brand or business doing to activate the other 95% of your traffic?

Join us for a workshop led by Brickwork Software CEO, David Munczinski, featuring retail and omnichannel leaders from Bonobos and General Growth Properties to explore the new consumer reality: real world conversions start online.

From Uber to HotelTonight, consumers increasingly receive a seamless online-to-offline experience. Your best customers expect the same in browsing, shopping and buying.

We will break-down real examples of how innovative retailers are leveraging assets unique to their physical presence, from inventory to associates and stylists, to delivery new revenue through the promise of service-oriented retailing.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Campaigns are generally planned far in advance around a standard, predefined set of assets: banners, emails, social posts, and direct email. You’re probably bored with your campaign content, and so is your audience. Interactive content invites your audience to create a story with you and will ultimately lead to better engagement and conversions. In this session we will outline 5 ideas for interactive content you can use to make your next retail marketing campaign killer.

Give your competitors serious fashion content envy with Ceros. Our interactive content marketing software empowers marketers and designers to create interactive, shoppable lookbooks, magazines, banners and landing pages–all without developers. We’re helping fashion brands like Bulgari, Uniqlo, Vera Bradley, and Chloe + Isabel bring their brand stories to life while saving time and money.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row][vc_column][divider line_type=”No Line”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]

FTF WORKSHOP #3


3:00 – 4:00PM
Presented by: Mathias Jakobsen, Learning Designer, Hyper Island

FUTURE ORIENTATION WORKSHOP

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FTF WORKSHOP #4


5:00 – 5:45PM
Presented by:  Thomas Thurston, Managing Director of WR Hambrecht Ventures, and Founder of Growth Science

CAN ALGORITHMS PREDICT IF YOUR INNOVATION BETS WILL PAY OFF?

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][image_with_animation image_url=”1983″ animation=”Fade In” img_link_target=”_blank” img_link=”https://ftfworkshop3.eventbrite.com”][/vc_column][vc_column width=”1/2″][image_with_animation image_url=”2139″ animation=”Fade In” img_link_target=”_blank” img_link=”https://ftfworkshop4.eventbrite.com”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]How will your company adapt to the rapidly changing world? In this highly interactive workshop, you will explore some of the major future digital trends—sustainability, wearables, mass customization, the sharing economy and virtual lives—to identify the most important opportunities fashion companies must take advantage of to be prepared. You will leave with an actionable understanding that will help you lead your organization forward into the future.

The workshop is specifically aimed at CMOs and others who are actively thinking about the long term future of the company.

Hyper Island is a global school with business consulting services that enables individuals and organizations to see, understand and act upon the opportunities and organizations to see, understand and act upon the opportunities created by digital and technological evolution. Through collaboration, creativity and innovation, we empower people to adapt to a world in a constant change. Founded in 1996 in Sweden, our methodology is based on experiential learning guided by industry leaders.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Multinationals have started using computer-based simulations to predict the commercial success or failure of their new innovations. By simulating new businesses in predictive virtual worlds, managers are stress-testing strategies and improving the results of their innovation portfolios. Learn about how emerging analytics at the intersection of technology and strategy are re-defining innovation itself.

WR Hambrecht Ventures is a an early-stage venture capital firm that uses algorithms of identify disruptive startups. Growth Science is a research firm that develops algorithms to predict business survival or failure.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row]

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