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Yael Aflalo

Founder & CEO, Reformation

FTF

Yael Aflalo is the Founder and CEO of Reformation, a LA-based clothing brand that offers stylish eco-conscious garments, proving that fashion and sustainability can co-exist beautifully.

Yael opened the first Reformation store in Los Angeles where in-house sewers crafted beautiful one-of-a-kind silhouettes out of vintage garments. Shortly after, she opened two stores in New York. Demand for the coveted re-worked designs grew outside of New York and Los Angeles, and Yael launched Reformation’s e-commerce website in 2011.


To further revolutionize traditional design practices, Yael opened the brand’s very own factory in 2013 in Los Angeles, the first sustainable sewing factory in the United States. The 27,000 square foot space holds every step of the Reformation process, housing all of the company’s operations including design, manufacturing, creative and fulfillment.


With sustainability as the driving force, Yael infuses green measures into every aspect of the Reformation.

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