Diego Scotti is Executive Vice President and Chief Marketing Officer for Verizon, overseeing all aspects of Verizon’s marketing, experience design, and brand communications across business units and responsible for building awareness and driving customer advocacy for the brand.
Since joining the company in 2014, Diego has overseen the global management of Verizon's brand including consumer insights, digital marketing, creative development, agency management, marketing effectiveness, corporate social responsibility, sponsorship and media. Additionally, Diego brought together various traditional marketing functions to build an in-house creative agency that drives economic efficiency and creativity under one roof. Under his leadership, the brand has been reinvented as a customer-centric technology company.
Diego is a known advocate for change and has taken action to impact both responsible business practices and diversity, equity and inclusion within the marketing industry. In addition to the development of the Responsible Marketing Action Plan, he founded adfellows, a breakthrough marketing fellowship offering diverse, entry-level talent an integrated experience within Verizon and various brand and agency partners, with the goal of placing the fellows in full-time positions.
Prior to joining Verizon, Diego served as the Chief Marketing Officer of J.Crew, and before that he oversaw 20 print and digital media brands at Conde Nast Publications. He also worked as the head of global advertising and brand management at American Express.
Corporate and charitable leadership
Diego’s leadership and contributions have been consistently recognized with honors including Insider’s Most Innovative CMOs, Adweek’s Brand Genius, ADCOLOR’s Catalyst Award, and the Forbes CMO Hall of Fame. Diego also serves as a member of the Board of Directors for Ad Council and Global Citizen.
Personal and educational background
Native to Argentina, Diego earned a Bachelor of Arts degree in advertising and marketing communications from the University of Management and Social Sciences in Buenos Aires.
